BIL |
AKTIVITI |
SINOPSIS |
AHLI KUMPULAN PAKAR |
1. |
Affective Product Design |
Affective Product Design and Development is a design research group that consists of inter and similar discipline researchers that investigates the development of consumer products in achieving sustainable living. Besides focusing on the research relating to demand-pull and invention-push innovation, this research group will also focus on understanding consumer behavior towards a product that will lead to commercialization. The group bases research activity on scientific and traditional methods employed in design. This covers areas such as product perception, product localization, New Product Development (NPD), ergonomics and new material development. Keywords: affective product design; consumer behavior; innovation; commercialization
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Dr. Raja Azmeer R.A.Effendi En. Saiful Hasley Ramli En. Hassan Alli En. Ruhaizin Sulaiman Dr. Ahmad Rizal Abdul Rahman Hj. Mat Rasul Sidek |
2. |
Sustainable Design & Technology |
The research group are from different disciplines that focus upon the design and technological issues related to the development of the industrial design. The research focus of this group is to explore and speculate upon current interpretations of sustainability in industrial design in the broadest sense - from the micro and macro level of design, culture, lifestyle trend, marketing, ergonomic, materials, manufacturing and technology. This research group interested in looking at not only how the notion of sustainable industrial design is conceptualized, interpreted and implemented at varying scales, but also pushing to the frontiers of knowledge toward new directions and dimensions. These new dimensions should challenge us to be conscious of resource use, ecological balance and minimizing environmental impacts in professional design work and technological applications. Research and design project will become the vehicle to articulate and evaluate either totally new ideas or agendas for a sustainable future, or to revisit familiar problems but with a new vision and understanding of the environmental potential.
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Dr. Mohd Shahrizal Dolah Pn. Arnis Aziz Dr. Golnar Kiani Hj. Mohd Azali Rahim En. Indastri Saion Prof Madya Dr. Nazlina Shaari |
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Human Interface Design |
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En. Ronaldi Salleh Umar En. Shahruddin Awang Kechil En. Ahmad Fairuz Ariff Dr. Zulkifli Muslim |